Friday, October 10, 2008

Looking Good while Being Good

For LA's Fashion Week, soy bean enthusiast SoyJoy and Gen Arts gave four emerging fashion designers a platform in sustainable fashion show Fashionably Natural, presented yesterday. The Battalion, Brigid Catiis, Popomomo, Velvet Leaf offer eco-garment alternatives using sustainable materials, organic, raw textiles and recycled vintage fabrics. Pretty cool.

Another notable SoyJoy project is its Art of Optimism Tour,
where they promote fine art across North America as a means of lending hope.

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