Monday, June 1, 2009

Design Efficiency

I love this poster series that Alan Clarke proposed for London’s 2012 Olympics. Each is bold and memorable, getting the message, or rather, the spirit of each sport across with the most minimal means. And best of all, the posters are legible beyond language—perfectly appropriate for this international event.

1 comment:

Stella Fluorescent said...

These are all fantastic, and I like what they're doing with my eyes. Is there a specific name for this sort of optical illusion of movement/ "Escheresque" action going on (particularly with the last 2)?