Saturday, August 30, 2008

The Story of a Sign

Here is a movie short (it moves a little slow at first, but worth watching) that reveals something that I think is an important component to graphic design that is not utilized frequently enough. It can make a good design great. It's not about trying to convince your audience what they should do or believe by telling them, but find a way to personalize their experience with your subject matter. I think its important to switch roles from designer to audience member, asking yourself what aspects may be meaningful to you even if you have no particular interest in the topic at hand.

Watch movie here

(Thanks to my e-mailing aunt)

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